![]() Illustrator is a great tool for designing images. How to create HTML newsletters using Illustrator Like in Photoshop, the footer is the best place for an unsubscribe link and company details. Finally, add margins so it doesn’t run up against the edge of the page. That way, your subscribers will be able to see them.Ĭhoose the color for the background. Make sure all the images you use in an InDesign newsletter are hosted online. Place the image and insert it proportionally. This is where you will insert the header, body, and footer.Īdd an image to the header. Create three rectangles on top of each other that will be page-wide. No limitations on the length.Save the page as a custom format and open it. The best way to assure that you’ve got the area above the fold covered is to test it in email marketing software.įor InDesign, create a new document with a 600-pixel page width. Generally, the header image length should be 200–250 pixels. This area represents the above-the-fold space, which is what readers first see when they open the email. You can also include a call-to-action (CTA) button in the teaser image. Often, the teaser picture includes your logo and a recognizable branded image. You can adjust the picture size in Photoshop, as well as the text. Follow best practices for newsletter images: use high-quality images of recommended sizes. Then add a teaser picture underneath the link. For mirror links, most email marketing software offer a View This Email in Your Browser feature. If images don’t display - or if the email client doesn’t render the email correctly - the mirror link lets the user view it in their browser. Place a mirror link to a web version at the top of your HTML email. Time to work through the design from top to bottom. Now you’ve got your file set up, you’re ready to get started. Set up your newsletter with a 600px-wide box How to create HTML newsletters using Photoshop Or, opt for one single email marketing software. You can choose a separate program for designing, coding, and sending HTML newsletters. Many programs can help with newsletter creation. Make sure it will arrive in your audience’s inboxes. Put the design into a programming language that email clients can render. Decide how it should look in your subscribers’ inboxes. To create HTML newsletters, there are three main steps: How to create HTML newsletters with design software In fact, when it comes to the design part, any photo editor or layout tool will do the job. If you do your creative work best in one software, then go ahead and use that. One advantage of using design software to create a newsletter is that you may be comfortable with a particular tool.Īnother one is the convenience of designing first and then turning your design into code. ![]() Why use design software to create HTML newsletters That said, for marketing purposes, many brands use HTML even on their transactional emails to reinforce their branding. That’s because they convey a degree of seriousness. Note that in other industries, such as the legal realm and tech, plain text emails can perform better. You can mix and match colors, fonts, and images in a way that captures your brand image. It’s equivalent to sending a website or a glossy advertising brochure directly to an inbox. ![]() You get to control exactly how the email will appear in inboxes. The biggest advantage of creating HTML emails over plain text is newsletter design. What are the advantages of HTML newsletters? Most industries create HTML newsletters to drive sales.įurther reading: What Is A Newsletter? Definition, Purpose, & Benefits HTML emails use eye-catching design elements, different blocks and shapes, images, call-to-action (CTA) buttons on top of the copy text to grab attention. In the world of email marketing, there are two types of email: plain-text emails and HTML emails. ![]() Limitations of Design Software for HTML Newsletters.How to Create HTML Newsletters With Design Software.Why Use Design Software to Create HTML Newsletters.What Are the Advantages of HTML Newsletters?.That way, you’ll understand how to create HTML newsletters and the range of software options. Learn about the fundamentals of email design, HTML newsletter coding, and email delivery. You’ve made a marketing decision that’s going to bring you a lot of ROI. Want to create HTML newsletters that will capture your audience’s attention? Excellent.
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